Vol. 23 No. 4 (2025): JISR-MSSE Volume 23 Issue 4 (October-December 2025)

Original Articles

• Effect of Risk-taking on Innovative performance of Academic Staff of Federal Universities in North Central Nigeria

  Ahmed Aremu Suleiman

  1-24

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• Women Entrepreneurs Struggling for Sustainability

  Shandana Shoaib, Mohammad Sohail Yunis, Alina Rahman, Sana Rahman

  25-46

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• The Role of E-Trust in Enhancing Online Purchase Intention: A Multi-Dimensional Analysis of E-Service Quality

  Muhammad Haris Saleem , Muhammad Ali Ahmad, Yasir Jamal

  47-76

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• The Exploring the Effect of Job Autonomy on Employee Creativity: The Moderating Contribution of Role Ambiguity

  Imaan Razzak, Dr. Sana Sadia Shams Uddin

  77-90

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• Patterns of Municipal Waste Generation and Composition in Socio-Economic Zones of Clifton, Karachi, Pakistan

  Mr Sohaib ur Rehman , Mr. Aizaz Ahmed , DR. Manzoor Ahmed Sanjrani, Ms Saira Khan

  91-110

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