An Exploratory Study on Employee Engagement in the Banking Sector of Pakistan: A Case Study of Bank AlFalah

Abstract

Employee engagement is a key business driver for organizational success. High levels of engagement in domestic and global firms promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value. A complex concept, engagement is influenced by many factors; from workplace culture, organizational communication and managerial styles to trust and respect, pay and benefits and company reputation. For today's different generations, access to training and career opportunities, work/life balance and empowerment to make decisions are important. Thus, to foster a culture of engagement, Bank AlFalah leads the way to design, measure and evaluate proactive workplace policies and practices that help attract and retain talent with skills and competencies necessary for growth and sustainability. This report is the definitive guide to develop, implement and measure engagement programs. This report also investigates whether employee engagement; actually exists and what the key drivers are, with a special look at middle management communication; how to embed engagement as a real process; key measurement tools and how to incorporate engagement as part of the regular process of motivating employees.