Consumer Perceptions of Green Products: A Survey of Karachi

Abstract

Environmental issues are increasingly transforming business practices and consumer behavior across the world. In this study, consumers' attitude towards green products has been investigated. Consumers' awareness of environment, their attitude towards environment protection, and their perceived functionality of eco-labels have also been investigated. Results indicate that despite significant awareness and positive attitude towards environmental protection, attitude towards environmentally friendly products is not significantly high. There has been found a significant positive correlation between consumer awareness of environmental issues and their attitude on green products. Correlation between attitude of consumers towards environment protection and their attitude towards green products has been found to be insignificant.