Vol. 11 No. 1 (2013): JISR-MSSE

Published: 2013-06-30

Original Articles

Work/Life Balance: A Cadre/Gender-Wise Assessment of Commercial Bank Employees

Danish Sultan, Muhammad Nadeem Hanif

1-23
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Impact of Integrated Marketing Communication on Consumers Purchase Decisions

Ulita Umbreen, Tahir Ali

25-40
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Exploring Association of OD Values with Organizational Perceived Effectiveness: Case of Small and Medium Enterprises

Muhammad Kashif Razzaque Khan, Nadeem A. Syed

41-55
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Retention Issues in Banking Industry of Pakistan: A Case Study of Habib Metro and Soneri Bank

Amin Anwer Rashidi, Mustaghis ur Rahman

57-66
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Participants’ Knowledge about Exchange Traded Funds: An Evidence from Karachi Stock Exchange

Arshad Khan, Syed Farhan Shakeel

67-82
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An Empirical Investigation of Nutrition and Health Claims in Shaping Consumer Pre-Purchase Intentions

Shumaila Kashif, Muhammad Zaki Rashidi

83-98
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Pakistan’s Participation in the War on Terror and US Concerns: An Analysis

Ishrat Afshan Abbasi

99-106
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Rise and Fall of Progressive Thought in Pakistan: An Appraisal of PTV Drama Tradition

Bilal Zubedi, Riaz Ahmed Shaikh

107-120
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Book Reviews

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