Vol. 13 No. 1 (2015): JISR-MSSE

Published: 2015-06-30

Review Papers

Clash of Colored Borders: Repositioning of Immigrants over Racial Borders in Maps for Lost Lovers by Nadeem Aslam

Sadaf Mehmood

67-80
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Original Articles

Relationship of Professional Certainty and Organizational Commitment among Teachers

Tabassum Khan, Syed Muhammad Imran Bukhari

1-14
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Impact of Social Media on Political Efficacy and Vote Intention: A Case of Educated Youth

Sumaira Tufail, Ummel Baneen, Bushra Akram, Rizwan Sajid

15-28
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Educated people's perceptions regarding causes of persisting crime against women in Pakistani society

Naima Tabassum Syed, Tabassum Afzal, Huma Tabassum

29-43
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Linking Public Relations' Practices with Corporate Reputation and Trust: An Evidence from Automobile Industry

Sahar Aslam Khan, Muhammad Zaki Rashidi

45-65
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Lollywood - Pakistani Cinema Through A Transitional Lens

Erum Hafeez Aslam

81-91
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Estimated Import Demand Function for Pakistan: A Disaggregated Analysis

Imran Ullah Khan Marwat

93-110
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Case Studies

Why Toyota Survived the Recall Crisis? An Analysis of Consumer Based Brand Equity for Toyota

Fariha Raza, Jawaid Ahmed Qureshi

111-122
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Dissertation Abstract

Corporate Global Expansion: Challenges and Strategies for Pakistani Companies

Jawaid Ahmed Qureshi

123
- PDF

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