Leveraging the Sustainable Competitive Advantage through Green Entrepreneurial Orientation and Green Supply Chain Management in the Textile Sector of Pakistan
DOI:
https://doi.org/10.31384/jisrmsse/2025.23.2.5Keywords:
green entrepreneurial orientation, green supply chain management, sustainable competitive advantage, NRBV theoryAbstract
The paper examines the connection between green entrepreneurial orientation (GEO), green supply chain management (GSCM), and sustainable competitive advantage (SCA) within the resource-based view (RBV). The study aims to analyze the direct correlation between GEO and GSCM, with their two dimensions each, and SCA. It also explores whether the dimensions of GSCM act as mediators in the relationship between GEO and SCA at the firm level. A sample of 185 managers working in textile companies in Pakistan (Karachi, Sialkot, Lahore, and Multan) was surveyed using a stratified random sampling technique. Quantitative methods, including hypothesis testing with PLS-SEM software and descriptive data analysis using SPSS, were employed. The findings show that both GEO and GSCM, along with their respective dimensions, positively impact SCA. Additionally, the study reveals that GSCM, including its dimensions, plays a significant mediating role in the relationship between GEO and SCA. Despite the study’s limitations, it contributes to the research on strategic management and sustainable entrepreneurship, extends theories like the Natural Resource-Based View (NRBV), ecological entrepreneurship, and GEO, and offers practical recommendations for enhancing sustainability in Pakistan’s textile industry.
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Copyright (c) 2025 maria Javed, DR Asad Ur Rehman, Syed Ali Haider Shah, Muhammad Hussain Sukher
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