The Economics of Enough: How to Run the Economy as if Future Matters, 1“ edition. By Diane Coyle. Princeton University Press, New Jersey. 2011. ISBN 978-0-691-14518- 1. 346 pp. Hardcover, $24.95.

Abstract

There are enough challenges that organizations and societies face today in the wake of environmental, economic and socio-political crises that have jolted the world during last few decades. In this context, the book under review, Economics of Enough: How to Run the Economy as if Future Matters, may be designated as one of the treatise in response to a call for reforms in the market-driven capitalism following not only financial but environmental, social and political predicaments that tend to mar our collective future. The author of the book, Diane Coyle, is PhD in Economics from Harvard University and an economic consultant specializing in new technologies and globalization. Her book emphasizes upon that future needs to be taken into consideration while making decisions for the organizations in societies today. The main idea revolves around that "how can we ensure that we leave enough economic, environmental and societal legacy for future generations? The book also deals with the problems of unsustainability in the developed world and also sheds light on the issues of sustainability in the developing world.