Perception towards Business Schools: A Three Dimensional View of Attitudes of Students, Management and Corporate Organizations of Karachi

Abstract

This research is designed to assess the attitudes of undergraduate students, graduate students, faculties and corporate executives towards leading business schools of Karachi as per the standard of Higher Education Commission (HEC). Three different questionnaires were developed, to assess the attitude of students, management of institutions and corporate organizations towards the business schools. Data were collected and analyzed by using weighted average method from the respondent's answers to the questions. Quality of education is found to be the top most reason because of which students seeks admission. Majority of the students stated that faculty members may review method of teaching and level of cooperation in the class. Students are found dissatisfied with services of administration staff in institutes and with the existing career counseling facilities. Students further urged to fortify security arrangements at schools and to enhance indoor games facilities at the institutions. Management of the business institutes is found to be very much conscious about their grading and its implications on their reputation. Institutes are determined to improve their present ranking and the quality of education they impart. Most of them grade themselves as number one and suggests modifying HEC grading criterion by conducting surveys. Fifty percent of the corporate organizations graded attitude as the sole criteria for hiring a graduates. Ability of institutes for imparting education that fulfills the needs of modern business is recorded sixty three percent. Whereas efforts of business schools to incorporate inputs of corporate organization while designing academic activities is rated sixty percent. Conclusively, this research presents three dimensional view of the attitude of students, institutes and corporate organizations. The results of this research work are equally beneficial for the entire corporate community by helping them to identify grey areas in business education and aspirations of pertinent stakeholders.