Acceptance of Mobile Banking (MB) Framework in Pakistan – A Systematic Review

Authors

  • Masood Hassan Department of Business Management, Institute of Business Management (IoBM), Karachi
  • Muhammad Azeem Qureshi Department of Business Management, Institute of Business Management (IoBM), Karachi
  • Ahsan Naseer Abbasi Department of Business Management, Institute of Business Management (IoBM), Karachi

DOI:

https://doi.org/10.31384/jisrmsse/2020.18.1.4

Keywords:

Mobile Banking, Systematic Review, IT Based, Industry, Pakistan

Abstract

Technological advancement is one of the key sources of competitive advantage for modern-day businesses. Specifically, IT-based innovations in financial services such as mobile banking (MB) have revolutionized banking practices. However, in developing countries like Pakistan with decrepit infrastructure and less education, mobile banking has gained less attention. This study, through a systematic literature review, aims to assess the key factor of mobile banking acceptance. An electronic search was carried out incorporating 11 databases of majorly publish multidisciplinary articles. The outcomes are limited to the country of Pakistan and restricted by the year. 12 articles were identified as relevant to this particular systematic review based on the identified keywords. All the information is extracted from every single research article to impart data for the research title, author, journal name, methodology/model, year, study purpose, and major findings. The findings of this study suggest that despite mobile banking is gaining a foothold in Pakistan, ease of use, privacy, security, reliability, lower risk are the key factors that affect acceptance of mobile banking among customers. This study has some strong practical implications for the banking industry.

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References

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Published

2021-06-30

How to Cite

Hassan, M., Qureshi, M. A., & Abbasi, A. N. (2021). Acceptance of Mobile Banking (MB) Framework in Pakistan – A Systematic Review. JISR Management and Social Sciences & Economics, 18(1), 37–52. https://doi.org/10.31384/jisrmsse/2020.18.1.4

Issue

Section

Review Papers