Online Financial Trading System Management

Abstract

Ever since the dotcom bubble burst and the world economy slowed down, financial IT product companies have found it hard to survive. This paper discusses the marketing strategy and company profile that is required to survive these uncertain times. The most difficult of the products to sell and market in these times would be a web- based product for the financial industry. The events § 9/11 provided a ray of hope for such products in the expanding markets of the Middle East and North Africa. In this paper, marketing plan of one such software development company, that designs and develops financial products, is outlined for the Middle East financial industry.