1.
Raza F, Qureshi JA. Why Toyota Survived the Recall Crisis? An Analysis of Consumer Based Brand Equity for Toyota. JISR-MSSE [Internet]. 2015 Jun. 30 [cited 2024 May 4];13(1):111-22. Available from: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/173