1.
Chishti T, ur Rahman M. Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi. JISR-MSSE [Internet]. 2010 Jun. 30 [cited 2024 Nov. 22];8(1):65-79. Available from: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/298