Kashif S, Rashidi MZ. An Empirical Investigation of Nutrition and Health Claims in Shaping Consumer Pre-Purchase Intentions. JISR-MSSE [Internet]. 2013 Jun. 30 [cited 2024 Nov. 25];11(1):83-98. Available from: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/203