Waseem D, Rashidi MZ. Exploring the Relationship of Customer Loyalty with Customer Value based on Trust, Customer Satisfaction and Switching Costs in a B2B Market. JISR-MSSE [Internet]. 2013 Dec. 31 [cited 2024 Nov. 25];11(2):39-53. Available from: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/194