Salman, Faryal, Kamran Siddiqui, and Huma Amir. 2015. “The Relationship Between Cultural Dimensions and Consumer Behavior: Empirical Study from Service Sector in Pakistan”. JISR Management and Social Sciences & Economics 13 (2):163-64. https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/439.