HAIDER, A.; AHMAD, W.; GHANI, U. Content Analysis of Award Winning Television Advertisements: Implications for Advertising Creativity in Pakistan. JISR management and social sciences & economics, [S. l.], v. 17, n. 1, p. 109–124, 2019. DOI: 10.31384/jisrmsse/2019.17.1.7. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/93. Acesso em: 28 apr. 2024.