FATIMA, R.; BILLAH, U. I. Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction. JISR management and social sciences & economics, [S. l.], v. 20, n. 2, p. 143–164, 2022. DOI: 10.31384/jisrmsse/2022.20.2.9. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/516. Acesso em: 18 jul. 2024.