SATTAR, I.; MAQSOOD, A. A Marketing Mix Model for Pharmaceutical Industry — A Pakistani Perspective. JISR management and social sciences & economics, [S. l.], v. 1, n. 2, p. 18–22, 2003. DOI: 10.31384/jisrmsse/2003.01.2.4. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/415. Acesso em: 9 may. 2024.