JALEES, T.; TARIQ, N. Negative Effects of Brand Extension. JISR management and social sciences & economics, [S. l.], v. 8, n. 1, p. 53–64, 2010. DOI: 10.31384/jisrmsse/2010.08.1.5. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/292. Acesso em: 4 may. 2024.