BAIG, F. N.; SIDDIQUI, K. Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth. JISR management and social sciences & economics, [S. l.], v. 10, n. 1, p. 23–42, 2012. DOI: 10.31384/jisrmsse/2012.10.1.3. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/218. Acesso em: 4 may. 2024.