UMBREEN, U.; ALI, T. Impact of Integrated Marketing Communication on Consumers Purchase Decisions. JISR management and social sciences & economics, [S. l.], v. 11, n. 1, p. 25–40, 2013. DOI: 10.31384/jisrmsse/2013.11.1.2. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/199. Acesso em: 28 apr. 2024.