HASSAN, M. The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan. JISR management and social sciences & economics, [S. l.], v. 16, n. 2, p. 49–64, 2018. DOI: 10.31384/jisrmsse/(2018).16.2.4. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/103. Acesso em: 5 may. 2024.