GUL, R.; GUL, R.; GUL, F.; GUL, N. Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan. JISR management and social sciences & economics, [S. l.], v. 16, n. 2, p. 35–48, 2018. DOI: 10.31384/jisrmsse/(2018).16.2.3. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/102. Acesso em: 28 may. 2024.