CHISHTI, T.; UR RAHMAN, M. Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi. JISR management and social sciences & economics, [S. l.], v. 8, n. 1, p. 65–79, 2010. DOI: 10.31384/jisrmsse/2010.08.1.6. Disponível em: https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/298. Acesso em: 22 nov. 2024.