Maireva, C., Mutand, B., Mabika, P. and Chafadza, C. 2025. Examining the influence of social media marketing activities on MSEs performance in Zimbabwe . JISR management and social sciences & economics. 23, 3 (Sep. 2025), 1–24. DOI:https://doi.org/10.31384/jisrmsse/2025.23.3.1.