Jaliawala, M.M. and Rahman , M. ur 2014. Channel Switching Behavior From Traditional Grocery Stores to Branded Grocery Chains in Karachi. JISR management and social sciences & economics. 12, 2 (Dec. 2014), 1–16. DOI:https://doi.org/10.31384/jisrmsse/2014.12.2.1.